The red COOLPIX B500 Digital Camera from Nikon features a 16MP 1/2.3" BSI CMOS sensor for high-resolution imagery as well as Full HD 1080p video. This sensor's construction utilizes a stacked backside-illuminated design to improve clarity and image quality when working in dimly-lit conditions. The 40x optical zoom lens provides a 35mm equivalent focal range of 22.5-900mm, covering wide-angle to telephoto perspectives to suit working in a wide variety of environments. Further subject magnification can be achieved using the 80x Dynamic Fine Zoom that effectively doubles the camera's reach. The lens also features Vibration Reduction to help reduce the appearance of camera shake when shooting at the longer zoom lengths or with longer shutter speeds. A 3" 921k-dot tilting LCD screen allows image composition from unique angles, as well as image review and menu navigation.

Built-in Bluetooth low energy (BLE), Wi-Fi, and NFC connectivity allow the B500 to pair with a compatible smart device using the Nikon SnapBridge app. Images can then be easily sent to the connected smartphone or tablet, and from there shared on favorite social media sites. Designed for simple, stress-free operation with point and shoot capability for both still imagery and video, convenience is maximized by selecting from among 18 scene modes or using the Easy Auto Mode, which automatically optimizes the camera's settings even while shooting under challenging lighting conditions.